• Loading

Dóchas code of conduct on images and messages

Christian Aid Ireland is a signatory to the Dóchas Code of Conduct on Images & Messages.

As signatories to the Code, we strive to ensure that wherever possible, Christian Aid Ireland’s images and messages are in-keeping with the core values and guiding principles of the Code.

The Code of Conduct on Images & Messages offers a set of guidelines to assist organisations in their decision-making about which images and messages to choose in their communication while maintaining full respect for human dignity.



Guiding principles of the Code:

Choices of images and messages will be made based on the paramount principles of:

  • Respect for the dignity of the people concerned;

  • Belief in the equality of all people;

  • Acceptance of the need to promote fairness, solidarity and justice.


Accordingly, in all our communications and where practical and reasonable within the need to reflect reality, we strive to:

  • Choose images and related messages based on values of respect equality, solidarity and justice;

  • Truthfully represent any image or depicted situation both in its immediate and in its wider context so as to improve public understanding of the realities and complexities of development;

  • Avoid images and messages that potentially stereotype, sensationalise or discriminate against people, situations or places;

  • Use images, messages and case studies with the full understanding, participation and permission of the subjects (or subjects’ parents/guardian);

  • Ensure those whose situation is being represented have the opportunity to communicate their stories themselves;

  • Establish and record whether the subjects wish to be named or identifiable and always act accordingly;

  • Conform to the highest standards in relation to human rights and protection of vulnerable people.


Complaints and feedback

We welcome feedback on how you think we are adhering to principles set out in the Code. Please email us at Dublin@christian-aid.org or call 01 496 7040.

If you are not satisfied with our response, you can also give feedback through the Dochas complaints process - www.dochas.ie/code.

Please donate

Help people around the world fight their way out of poverty

  • Regular donation
  • Single donation

Sign up for emails