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Christian Aid Challenges public to live below the line

March 10 2011 - This May (2-6) Christian Aid will be challenging the public to live on just £1 a day for 5 days to raise £500,000 to help some of the world’s poorest people.

Live Below the Line is a new campaign run by the Global Poverty Project, and fronted by Hugh Jackman, which aims to recruit 5,000 people across the UK to take up the challenge of spending just £5 in 5 days on all their food and drink.

Globally 1.4 billion people live below the poverty line, surviving on just £1 a day to cover all their living expenses.  The Global Poverty Project has joined forces with Christian Aid to raise money towards their work to end extreme poverty in the developing world. 

To take part in Live Below the Line people can register at www.livebelowtheline.org.uk/christianaid where they can set up their own fundraising page, share their story and check out recipe tips.

Claire Aston of Christian Aid said: ‘Trying to Live Below the Line for Christian Aid will be a challenge, but that’s the point.  Many people spend £2 on a cup of coffee without even thinking about it, but for 1.4 billion people across the developing world that money would have to cover all their living expenses for two days.  Live Below the Line goes a small way to helping people in the UK understand what it would be like to live in extreme poverty.’

If you would like further information please contact Karen Lobo-Morell on 020 7523 2404 klobomorell@christian-aid.org or Claire Meeghan on 020 7523 2318 cmeeghan@christian-aid.org.  24 hour press duty phone – 07850 242950  

Notes to editor

1. Christian Aid works in some of the world's poorest communities in nearly 50 countries. We act where the need is greatest, regardless of religion, helping people build the lives they deserve.

2. Christian Aid has a vision, an end to global poverty, and we believe that vision can become a reality. Our report, Poverty Over, explains what we believe needs to be done – and can be done – to end poverty.  Details at http://www.christianaid.org.uk/Images/poverty-over-report.pdf

3.  Christian Aid is a member of the ACT Alliance, a global coalition of 100 churches and church-related organisations that work together inhumanitarian assistance and development.  Further details at http://www.actalliance.org

4. Follow Christian Aid's newswire on Twitter: http://twitter.com/caid_newswire

5. For more information about the work of Christian Aid visit www.christianaid.org.uk

6. The five charities taking part in Live Below the Line are Christian Aid, Restless Development, Results UK, The Salvation Army and Think Global