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Charity events provide extra motivation to get fit

Taking part in a charity challenge can boost your motivation to exercise, according to a new poll by marketing agency YouGov.

In the poll – commissioned by Christian Aid and completed by more than 2,000 respondents from across the UK – 60% of 18-to-34-year-olds said they are more likely to stick to a regular exercise routine if they have signed up to a charity challenge such as the BUPA London 10000.

London calling

The BUPA London 10,000, the capital’s newest 10km race, takes place on 25 May 2009.

The route takes in many of London’s famous landmarks including Buckingham Palace, Westminster Abbey, the London Eye and St Paul’s Cathedral. 

With all non-charity places now filled, running for Christian Aid not only provides the motivation to get fit but also the opportunity to raise vital funds to help fight poverty in the developing world.

Christian Aid will provide participants with a high-spec running vest, a training plan, nutritional advice, lots of moral support and a fundraising pack full of ideas and materials. The deadline for entry is 24 April and registration costs just £50. Participants must raise a minimum of £300 for the charity.

For more about the BUPA London 10,000 or other challenge events visit http://www.christianaid.org.uk/events, call 020 7523 2248 or email events@christian-aid.org.

For further press information contact Emma Wigley at ewigley@christian-aid.org or call 020 7523 2452.

Notes to editor

Christian Aid is an international development agency working in 50 countries with people of all religions and none.

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2194 adults. Fieldwork was undertaken between 30th January - 2nd February 2009.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).