Divine Chocolate and Christian Aid have enjoyed a successful partnership for 19 years as Christian Aid supported the fair trade chocolate company from its beginning. Together we have led the way in mobilising consumer power, encouraging school children to engage creatively on issues around fair trade, and keeping fair trade on the world agenda.
In the early days, when Divine was really just a good idea with only one bar and very little presence in the supermarkets, Christian Aid ran a Stock the Choc campaign. Their wonderful network of supporters handed in postcards to get them to stock Divine because they wanted to see a farmer-owned company succeed and the campaign was a success...It was one of the first examples of consumers really exerting their purchasing power in a positive way.
- Sophi Tranchell MBE, Managing Director of Divine Chocolate.
Now in its 15th year, Christian Aid and Divine jointly run a national poetry competition which regularly receives around 3,000 entries. The competition encourages children to explore issues around fair trade and justice and has become a fixture on many schools’ calendars.
As part of our International Women’s Day celebrations in 2017, we promoted Divine’ special edition chocolate bar to highlight our joint support for female cocoa farmers in Ghana.
- Inclusive markets
- Private sector