Weekly worship: Sunday 17 February
- Jeremiah 17:5-10
- 1 Corinthians 15: 12-20
- Luke 6:17-26
The recently released Gillette advert encouraging men to fight toxic masculinity has unfortunately received backlash from several men across the world. In the advert, it asks: ‘bullying, harassment, is this the best a man can get?’
Because of the strong influence of patriarchy in all walks of life, the message of stamping bullying and harassment has sparked anger and hurt to several men who consider themselves as alpha macho male. This advert is a simple illustration to explain the nature of our society in which we live today, for telling men to fix up things that are going wrong is received as a hard message for some.
Gender stereotypes have long been the norm of our society. Women from ages have been projected with self-improvement in most adverts, especially with their appearances. It is very strange to see the outrage of some men on this seemingly positive message-filled advert. ‘The best a man can get.’